By Carly Goroff\u00a0 \u201813
\nEE Staff Writer<\/p>\n
Is Instagram a new form of advertisement? If you are not familiar with this popular new app you might be living under a rock.<\/p>\n
<\/p>\n
Excuse the harshness but it\u2019s true, Instagram has taken the app market by storm and some users even prefer it to the multi-million dollar company Facebook.<\/p>\n
In just two short years, Instagram is now a billion dollar company. Over 80% of students at Trumbull High School have an iPhone and the majority of the owners also have an Instagram account. While many users post pictures of picturesque landscapes, “selfies” or “Throwback Thursday” pics, you can\u2019t help but notice as you scroll through your feed the numerous posts containing pictures of food, drinks, and cooking experiments.<\/p>\n
Just the other day, an “artsy” picture of a Pumpkin Spice Latte from Starbucks received over 85 likes! This brings up the question of advertisement. If random people from high school can generate so many views from snapping pictures of well-recognized food brands, should these companies advertise through Instagram?<\/p>\n
Mrs. O\u2019Connell, a member of the business department at Trumbull High School shares her opinion on the topic. “Staying current with technology will keep companies and products relevant to their technology savvy markets.\u00a0 Using Instagram or any of the latest technology available will keep the product “alive” and at the forefront of the consumers\u2019 minds.\u00a0 So yes, Instagram is an amazing new venue to assist in advertising a product.”<\/p>\n
Going digital and utilizing the new technology of the 21st century is a step that\u2019s crucial to the growth and development of any business trying to succeed in the ever-evolving market. Instagram can be harnessed by companies who especially produce food and drinks because if a student from Trumbull High can target 85 viewers imagine what a worldwide company such as Starbucks could achieve.<\/p>\n
The possibilities are endless.<\/p>\n","protected":false},"excerpt":{"rendered":"
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