Sally Pelligra ’28
Roxanne Yates ’28
EE Staff Writers
Crumbl Cookies is generating lots of controversy with the introduction of cakes as an addition to their weekly flavors.
Crumbl is known for their specialized cookie recipes and their rotating, new cookie flavors that change every week. Some, derived from our own favorite snacks, such as Cosmic Brownie or French Toast, sound quite appetizing. Their new mini-cakes which are substituted for many of the cookie flavors, though, are questionable.
“Why is Crumbl all of the sudden coming out with cakes when the name of the store is Crumbl Cookie?”, asks freshman Abby Vaeth.
Are mini-cakes worth the hype? We tested out their confetti cake, specifically on their birthday week, one of their most loved rotations.
One of the complaints was that it didn’t stand out. While the cake was ok, it wasn’t very unique and had a basic flavor, just like any other cake you can buy at the store. The Crumbl cake wasn’t especially good but it wasn’t bad either.
We heard mixed reviews about it. Some people complained that it was too sweet because of the cake itself and the amount of sugary frosting topped upon it.
Although some people didn’t like the new cake, a lot of Crumbl customers thought it was fine. Basic isn’t always a bad thing and more sugary sweets appeal to a lot of people, especially kids or younger people, which is the age range that Crumbl typically targets.
Another problem with the Crumbl cake was that they were not fully cooked. One of the biggest things that stood out was the undercooked middle that had visibly raw batter. The middle was really soft, almost fully raw. While doing research we noticed how a lot of people had the same complaint and most of the cakes were undercooked in the middle.
Why is Crumbl Cookies so popular despite all these bad reviews and comments of their almost “raw” middles? Thank the world of social media, which has been advertising Crumbl since 2022. Their social media coverage has convinced many that their product is outstanding, but this doesn’t fit reality.